Beautary Lash Bar: Brand Launch & Client Experience Design

For Beautary Lash Bar’s grand opening, I translated the salon’s visual identity into a cohesive collection of branded customer and team touchpoints. The project extended beyond a single product and included custom apparel, drinkware, accessories, stationery, packaging, and an interactive book-swap display.

My goal was to create pieces that felt polished, distinctive, and consistent with Beautary’s feminine, elevated personality. I carried the same colors, typography, imagery, and decorative elements across each item while adapting the designs for different materials, sizes, and production methods.

The final collection included 24 custom staff shirts, 30 branded tumblers, tote bags, keychains, stationary, and an acrylic “Beautary Book Swap” sign. I managed the project from concept development and design through production, quality control, packaging, and final delivery for the salon’s grand opening.